As a real estate agent, we wear many hats depending on who we are representing.  My role as a Seller's agent is vastly different from the one I take on a Buyer's Rep.  As a Seller's Agent, I am representing the Homeowner and taking on the task of finding a Buyer for the property.  Essentially, you, the homeowner, are hiring a Marketing Specialist.  Just as manufacturers of consumer goods hire advertising companies to market/advertise their product, homeowners hire real estate agents to market/advertise their product... their property.

My main objective as your agent is to find a buyer for your home.  This is accomplished through effective marketing, by making your home as visible and as attractive to as many potential buyers as possible.   All sales strategies must be custom tailored to your particular property and situation.  While the basic foundation for marketing a property is essentially the same (MLS listing, local newspaper, signage etc.),  each homeowner, each property and each homeowner's circumstance must be taken into consideration to determine the optimal marketing strategy.

Depending on your property, some marketing efforts can include:

• Open House for REALTORS®: This is a great way to expose your home to as many real estate professionals as possible so they can let their buyers know about it!  If 10 agents come to your open house and they each have 5 potential buyers, you've just exposed your home to 50 potential buyers in one shot!
• Brochures & Fliers: These for designed  to provide a summary snapshot of your home with photos beyond the usual MLS print out.   They can work in many ways - such as providing a take-away information sheet from a showing, as a mail out to prospective buyers, to mail to your neighbors in case they have friends or family wanting to move into the area, etc.
• Placement in local, regional & national media:  The Brunswick News, Homes & Land, The Real Estate Book, Elegant Island Homes, The Atlanta Journal-Constitution, The Florida Times-Union, Fendig Daily, The Real Estate Show, The New York Times, Pinnacle etc. Our Coldwell Banker office, based in Savannah and extending to 12 offices from Beaufort, SC to St. Simons Island, GA has just premiered our new home magazine featuring all of our properties for sale up and down the Low Country and Golden Isles.  We are the only company in our coastal markets to have such a publication.  
•  For high end, luxury homes, an entire division of Coldwell Banker is dedicated to marketing your luxury home through it's Previews Program. As a certified Previews Agent, I have access to additional resources through the Coldwell Banker Previews program to get you the extra level of high end marketing exposure to fit the right demographics.  Ask about it and I'll tell you more!
• Placement on the Internet:  Savvy technology driven Buyers are turning more and more to the internet to conduct their home search -- don't be left out!  While our local MLS places homes on the Internet, your property will also be listed on REALTOR.com,  TheRealEstateBook.com, Coldwell Banker's National and Regional website, HGTV.com, BobVila.com,.  Your property will also be posted on my personal website. Homes advertised on The Real Estate Channel are also available on the internet at www.realestateshow.tv.   Other options include paid advertising on such popular home search sites as Yahoo! Real Estate.   All my listings on REALTOR.com will be enhanced listings, meaning that rather than the default 1 image and limited information, my listings have multiple images, extra text descriptions, headlines and even scrolling marquis to catch people's attentions! 
• Did you know that 50% of web-inquiries go unanswered?  And that the average response time for those that are answered is 3 days?  LeadRouter™ assures that I never miss an inquiry on YOUR property!  LeadRouter™ is a service our company has embraced which routes any web inquiries to our cell phones within minutes of the potential buyer hitting the "Submit" button! 

Don't Forget, I'm a Builder too....

As a builder, my services to you don't end with marketing and finding you a Buyer.  It extends to offering you my services as a builder when it comes time for Home Inspection, fixing those little things the Buyer may request.  Over the past couple of years I have saved my homeowner/clients thousands of dollars in "handy man" repairs they would otherwise have contracted out.  I am happy to be able to provide this added service to my clients and take away potential stress and grief during the execution of a Sales contract.